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Butch's Brooklyn Deli.

brand identity | labels | icon suite

Butch's Brooklyn Deli is themed after the cornerstone deli in New York neighborhoods. However, this deli is located at Owl's Nest Golf Resort in Campton, New Hampshire. 

Wavy Grape was contracted to create the Butch's brand inspired by the NY deli. We designed custom typography to capture the old-city essence, and custom icons to reflect the deli's offerings, and styled it all together with a traditional red, white, and blue color palette. 

Our Role

Art Director

Graphic Designer



Logo Suite

Icon & Pattern Suite

Label Design


100% Wavy Grape


Memorable design moves.

When your business has dozens of products, using a label template is a huge time saver. We created a circular, square, and rectangular label template with editable capabilities for Butch's to fill-in on their own. The title, packing date, expiration date, and ingredients all have the ability to change as needed.

We hired Abby for a couple different restaurant/company logos along with branding for both and she was a pleasure to work with as always. We were particularly impressed with the branding and other design collateral that accompanied our logos. Super fast turnaround and very creative, unique designs. Looking forward to working with Abby on future projects!

Read this fresh review.

- Max Lash, Project Manager, Owl's Nest Resort






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