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Poultney Pub

brand identity | signage design

Poultney Pub is a local favorite here in Vermont offering rustic pub-fare, creative cocktails, regional craft brews, and live music. When the new owner purchased the classic pub in 2022, it was time for a brand refresh. 

Wavy Grape created a new brand identity which included a full logo suite with icons and patterns. Creating a new personality for the brand had to feel timeless, friendly, and serve that classic pub essence. The primary logo features a custom typeface, beer cap border, and hops and wheat icons.

Our Role

Logo Designer

Merch Designer

Sign Design


Logo Suite

Signage Design

File Packaging




Memorable design moves.

The Poultney Pub has an impressive amount of Mug Club members, and to continue growing the list, the pub has released handmade mugs showcasing the new logo. Each mug is individually crafted and stamped with the bottle cap logo.

I'm so happy with the outcome of my logos! The fonts and color combinations are perfect. Abby's designs really fit the vibe I was looking for. She was receptive to feedback and willing to see my vision through with quick edits.

Read this hoppy review.

- Whitney VanBuren, Owner of Poultney Pub






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