Brand design created with a purpose.
branding | signage | character design
Woodstock Scoops
Woodstock, Vermont
branding | label design | merch design
Vermont Pepper Project
East Clarendon, Vermont
branding | packaging | sticker design
Chicas Empanadas
Boston, Massachusetts
Creatively crafting brand identities for vibrant businesses.
Wavy Grape specializes in brand design and visual identity for small businesses, start-ups, and larger-scale companies. Abby offers one-on-one consulting to start or reignite your business.
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The goal should be to achieve originality and ultimately make your business, product, or service memorable in your marketplace.
Owner and lead designer, Abby, has proven that abandoning tradition and approval from outsiders to find that untouched space of creativity will allow your brand of any size to thrive.
She believes when everybody zigs, we zag.
Meet Abby.
Owner, lead graphic designer, dog mom, skier, and entrepreneur.
In 2010, Abby took her first graphic design class in high school and she was hooked. Fast forward a decade with a degree in hand and an entrepreneurial spirit within, Wavy Grape was created.
Bridging the gap between strategy and creativity.
Branding is the process of connecting good strategy with good creativity.
Functional, noteworthy, and memorable brand design simply does not exist without the sweet combination of good strategy and good creativity.
Abby has thoughtfully created a design process with a brand strategy phase where she dives into the client's competitors, current trends, and color analysis within their marketplace. This information helps her fill the gaps with bold concepts and new design directions that haven't been done before.
Before you go, check out Abby's other business: Unofficial Okemo.
Unofficial Okemo is a free snow report subscription service for skiers and riders.
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In the winter of 2022, Abby and her business partner launched Unofficial Okemo due to a lack of real-time snow reporting at Okemo Mountain in Ludlow, Vermont. The daily newsletter is served up in a comical, down-to-earth, and honest tone while reaching over thousands of subscribers and followers.
Abby's role as the Creative Director and Lead Writer involves merchandise design, content creation, and overall brand strategy execution.
